Open For Work

Available for Freelance & Full-Time Roles

Open To Work

Available for Freelance & Full-Time Roles

Open To Work

Available for Freelance & Full-Time Roles

Open To Work

Available for Freelance & Full-Time Roles

Sarah Cole

Works

About

Hi, i'm Sarah, a Welsh product designer crafting experiences that just work.
Selected Works

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BOX UK

Redesign of Box UK’s marketing site from the ground up to drive leads, and support agency growth.

UX/UI
User Research
Information Architecture (IA)
Design System

View case study

O.R.X News

Search and discovery improvemnts, helping financial risk professionals access insights more efficiently.

UX/UI
Expert Advice
Stakeholder Management

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Coming Soon

DesignSpark

Increasing supplier investment with targeted feature development.

UX/UI
UX Audit
AI Tools
Ideation
Workshops

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Coming Soon

Cardiff Rugby

Reimagining Cardiff Rugby’s fan experience with a brand new home.

UX/UI
Design Systems
MVP
WordPress

View case study

Coming Soon

Cytoplan

Expert advice to help customers find and buy the right supplements faster.

UX Audit
User Research
Usability Testing
Information Architecture (IA)

View case study

Coming Soon

Visit Wales

Helping visitors discover the best of Wales’ attractions, stays, and experiences.

UX/UI
Hypothesis Driven Design

About Sarah

Hi, I'm Sarah, I love puzzles, and UX design is my favourite kind. I'm all about aligning user needs, business goals, and real-world constraints to craft experiences that work beautifully, delight users, and make teams proud.

With agency experience across a range of industries, I’m confident adapting design thinking to a variety of contexts and challenges. My background in design and communications means I’m just as comfortable shaping strategy as I am pushing pixels in Figma.

Outside of work, I’m often outdoors, chasing waves, hiking or on the golf course. I’m also a sucker for a good flat white, and a design book. After being made redundant in July 2025, I am now searching for my next opportunity. If you’re interested in working together or just want to say hello, feel free to get in touch.